Palm Beach Software
Palm Beach SoftwareExecutive Roadmap: From Vision to Funded Software Project
Get a new chapter from my “Software Development Playbook” delivered to your inbox every few days (easy-to-digest, short read time) and learn how owners and executives align ROI goals, set realistic budgets, and how to lead a development team — before any tech talk begins.
Get Board-Ready numbers in 30 minutes — Run a simple worksheet that forecasts ROI, pay‑back period, and resource requirements before you spend the first $1.- Prevent Scope Creep at the Source — one‑page “parking‑lot” tactic protects budget.
- Spot the Red-Flags that most executives miss – Apply a five‑signal checklist that instantly filters out vendors who over‑promise, under‑deliver, or don’t “get” your business.
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“A $100M per year Amazon retailer doubled revenue and reduced operating costs by applying the Software Development Playbook framework to build custom software in just 18 months.
Thanks to Mark Turkel’s guidelines, the project was delivered on time and on budget.”
–Ron, Owner, Amazon Seller
What You’ll Learn
Scope & Requirements “Sprint 0” Framework
Turn a rough vision into mock‑ups, clear specs, and a reliable cost‑and‑timeline estimate before coding.Rapid ROI Forecasting
Use a straightforward worksheet to confirm financial payoff — or flag a money‑pit — in under 30 minutes.Vendor Red‑Flag Checklist
Detect the five warning signs that predict nearly half of project failures and select partners who truly “get” your business.Bullet‑Proof Scope‑Creep Guardrails
Implement the parking‑lot method to keep evolving ideas from derailing deadlines and budgets.Executive‑Level Delivery Playbook
Adopt meeting rhythms, dashboards, and hybrid methodology tips that let you stay in control without micromanaging.Frequently Asked Questions
Why should I read “Software Development Playbook” by Mark Turkel?
Drawing on nearly 40 years of professional software development, the book distills a repeatable, battle-tested formula for planning, executing, and delivering projects. This framework helps you avoid common pitfalls and ensures your team follows best practices from day one.
Who is this book for?
This book was written for people that need to hire, run, and manage software development projects. It is NOT for programmers, but instead a guide for owners, managers, decision-makers, and project stakeholders.
Clear focus on Saving Time and Money
By outlining step-by-step processes for requirements gathering, scope management, and risk mitigation, the Playbook shows you exactly where overruns and rework happen—and how to prevent them. You’ll learn how to keep projects on schedule and within budget, rather than discovering problems after they’ve already cost you.
“A regional medical device manufacturer accelerated time-to-market by 30% and cut development costs by 25% using the Software Development Playbook. Mark Turkel’s strategic approach ensured seamless collaboration and clear milestones throughout the project.”
–Robert, Owner, IoT Medical Device Company
About Mark Turkel
For 38 years, Mark has transformed complex business ideas into reliable, revenue‑driving software.
As CEO of Palm Beach Software Design, he leads a team known for deep‑dive discovery sessions, crystal‑clear scope documents, and concierge‑level communication that most dev shops cannot match.
