Marketing Automation

What is MA or Marketing Automation?

Marketing Automation is the use of technology (software) to generate, nurture, score and qualify leads, and drive sales using customized, multiple marketing communications that are specifically tailored for each contact’s profile. 

Marketing Automation takes factors such as behavior, level of interest, and the contact’s position in your pipeline to communicate in a more personal way to help build a relationship. 

Marketing Automation makes use of Workflows to automate repetitive tasks in a smart and structured way.

Marketing Automation provides personalized communications

The art of leveraging dynamic content is all in making
your communications read as though they are organic
and personalized (i.e., not auto-generated).

Marketing Automation or MA Has 4 Main Goals

In today’s fast-paced world, it often feels like there isn’t enough time in the day. From meeting with new clients and managing existing projects to our busy family lives and constantly buzzing phones, it’s hard to make time for anything.

We all want our marketing campaigns to exceed all expectations, and Marketing Automation is designed to help us do just that

DRIVE More Leads

More than just new leads. Leads with intelligence attached. Capture relevant leads that convert into customers.

77%

Capture More Leads

80% of marketers
using marketing
automation generate
more leads; 77%
convert more of
those leads.
— VB INSIGHT

CONVERT Leads to Sales

Close business by sending exactly the right message at the right time with behaviorbased communication.

10%

Increase in Revenue

Companies that
automate lead
management see
over a 10% increase
in revenue in 6-9
months.
— GARTNER RESEARCH

OPTIMIZE Your Sales Funnel

Get clarity on what’s working and what’s not at every stage of the buying cycle with true end-to-end ROI analytics.

45%

Greater ROI

Businesses see 45%
greater ROI when
using marketing
automation.
— MARKETING SHERPA

 

" We have tranformed from 'Order-Takers' into 'Mighty Hunters'! We don't just "wait" for the phone to ring any more. SharpSpring saves us so much time and helps us make better sales faster, and our client-retention rate is through the roof. Marketing Automation implemented by Palm Beach Software Design will rock your world! "
Mark Turkel, marketing automation expert
Mark Turkel
CEO and Senior Software Architect

Take us for a test drive

Would you like a live demonstration of our Marketing Automation Tools and Services?

Let’s talk about what you’re doing for marketing now, and then we would love to show you SharpSpring and how it is working for us. We can make it work well for you, too!

SharpSpring is the marketing automation platform of choice for more than 1,200 digital marketing agencies and their 6,000+ clients. Since 2014, SharpSpring has provided its powerful marketing automation solution to businesses around the globe. In the short time since its inception, the company has gained significant market share from industry leaders with its competitive pricing, agency-focused business model, and robust platform.