Social media marketing is a more casual, personal opportunity to reach customers. Like organic website listings, Facebook®, LinkedIn®, Instagram®, Snapchat®, and Twitter® are all free platform services. Maximizing the return you get from the time spent managing them, however, can be a significant expense. First, you have to understand what kind of relevant content is expected on each platform, then you must generate that appropriate content, which can be time-consuming. Finally, you must connect your social media efforts together with other web content to create a round-robin strategy of success.
There are five simple answers that ultimately fuel sales growth in either the short, medium or long-term or even all three at the same time:
Increase Conversion Rates – Technically, a conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase. Social media is passive and good social media is a soft sell – therefore, it can increase the traffic of interested parties to a website because there are many people who prefer being “sold” in this softer style. Moreover, conversions are higher by the numbers because you have millions and millions of potential prospects all in one place.
Expand your Markets – One of the best parts of social media is the ability to appeal vast audiences who may never have connected with you otherwise. They may not need your product or service now, but social media is likely going to be the reason they remember you when they do.
Promote your Brand – It takes the average person six or seven impressions to remember your brand and what your company offers. Social media is an easy way to connect with people to share your story, your culture, and your brand on a regular basis, which builds brand awareness.
Improve your Reputation and Build Marketplace Credibility – Social media is a great place for your clients or customers to offer their insights. If things are going well for you, it is usually evidence of the fact that people like your brand and are willing to share their thoughts about it.
Reduce your Marketing Costs – Social media is never free despite the lack of out-of-pocket cost for the platforms themselves; the time it takes to create, publish and manage great content always has a price. However, if you find a good company to do it for you or if master it yourself, your marketing costs will likely drop significantly. Most importantly, your new customer acquisition cost will be reduced dramatically. Low customer acquisition costs are a hallmark of every great business.
When it comes to social media marketing, it’s all about the conversation. To help understand what makes marketable content, we create an environment where our clients are taught what makes a great conversation and what makes social media users cringe. Too often, people fail to recognize that the best marketing comes from the promotion of others or the engagement of the reader through interactive exchanges, not from self-aggrandizing posts. No one wants to read a billboard of constant self-promotion! We are experts at knowing both what to post and what not to post, which will save you from costly mistakes that are difficult to recover from in the social media world.
The successes of our social media marketing campaigns are rooted in something that we call, “The ‘Spider’ Web.” The Spider Web connects all the social media efforts for a company through interactive blogs, content-rich articles, optimized social media landing pages, and fierce branding to capture prospective and present clients and move them to take action. Generally, the actions we seek are phone calls to our branded client, aka the “spider,” inquiry emails, or clicks through to the target website or landing page. The best part is that we do it all for you!
From Facebook and LinkedIn to Twitter and WordPress, we are renowned for our ability to produce winning social media marketing campaigns that drive traffic to your business. Our uniquely implemented "spider-webs" extending far and wide into the Internet will increase the number of "hits" your website receives through the linking of your social media with the design and ongoing crafting of an action-based marketing theme that is prevalent throughout the campaign!